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ACUHO-I "Business Notes"

SafeDecisions Unlocks New Advertising Campaign


SafeDecisions, makers of the only in-room electronic safe available in student residences that carries the coveted UL Security Listing, is preparing to launch a substantial marketing campaign designed to increase awareness and boost sales. In the new campaign, SafeDecisions unveils the company's new tagline, "Know Where It's At." According to Founder and Principal Herb Zucker, the message is focused on improving quality of life for students. "Whether it's a term paper, prescription medication or a laptop," Zucker said. "Every college student has important 'stuff.' With in-room electronic safes from SafeDecisions, now they have one place where they know they can always find those things quickly. It's not just security we're talking about — it's being able to enjoy college life without worrying about where your 'stuff' is." Zucker said the campaign, which includes print advertising, direct mail, outdoor advertising, point-of-sale displays and a wide variety of other media, is expected to strongly support sales that are already expanding rapidly. "Soon, personal electronic safes will be in every student residence in the country. We're finding that out first hand with dramatic increases in sales every year," Zucker said. "We want to let people know they should install the best — the best safes and the best, most well-thought-out program. The advertising communicates that. It helps us rent more safes, and that helps the schools, too, because they share in the revenue." The SafeDecisions program — which is 100% turnkey, covering absolutely everything from location scouting to installation to 24/7 maintenance — offers schools up to 25% revenue sharing. SafeDecisions safes are made by Elsafe, the world leader in electronic safes provided in elite hotels and cruise ships. They are the only electronic safes that meet the gold standard of security set by Underwriter's Laboratories (UL). The safes offer 4-digit PIN access, remote unlock if students forget their codes, and the most rugged design in the industry. KNOW WHERE IT ’S AT. HERBERT ROY ZUCKER PRINCIPAL





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