American Nevada Corporation, a Las Vegas-based developer, was looking to create a unique residential experience at The District at Green Valley Ranch. This high-end development was designed to compete with the many luxury high rises that dot the Las Vegas landscape. Brian Greenspun, principal at American Nevada, made the decision to overwhelm his prospective residents with luxury amenities including granite counter tops, glass fixtures, concierge service, top of the line security systems, and custom built closets.
To complete the effect, Mr. Greenspun installed Elsafes into every unit. “We wanted to show our buyers that we thought of everything,” explained Mr. Greenspun. He continued, “When potential buyers walk out of here, they are inevitably talking about the safes. I keep asking myself, ‘Why didn’t we think of this ten years ago?’”
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