Astoria Homes, the largest privately held home builder in Nevada, was looking for a way to differentiate their homes in the upscale master-planned community of Aliante in North Las Vegas. They were competing against the giants of the industry and needed something that buyers would remember and appreciate.
Tom McCormick, President of Astoria, made the Elsafe a standard feature in his higher-end homes in Aliante. He knows his buyers have possessions that should be secured, and he believes that they will appreciate his proactive approach. He is also confident that his buyers are looking for a certain luxury-resort lifestyle, and he knows the Elsafe helps create that image.
Mr. McCormick and Astoria have gone one step further by offering the safe as an optional upgrade in their less-expensive product throughout Las Vegas.
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